- Ementa
- Modelos de Inovação, Business Model Innovation, fundamentos e tecnologias da transformação digital, técnicas e ferramentas para inovação, papel da servitização para inovação em modelos de negócio.
- Bibliografia
- Foss, N.J.; Saebi, T. Fifteen Years of Research on Business Model Innovation: How Far Have We Come, and Where ShouldWe Go? J. Manag. 2017, 43, 200–227.
- Geissdoerfer, Martin; Savaget, Paulo; Evans, Steve. The Cambridge business model innovation process. Procedia Manufacturing, v. 8, p. 262-269, 2017.
- GüNzel, F.; Holm, A.B. One size does not fit all—Understanding the front-end and back-end of business model innovation. Int. J. Innov. Manag. 2013, 17, 1340002.
- Lüdekeâ€Freund, F.; Gold, S.; Bocken, N. M. (2018), A Review and Typology of Circular Economy Business Model Patterns. Journal of Industrial Ecology. doi:10.1111/jiec.12763.
- Magretta, Joan. Why business models matter. Harvard Business Review, may 2002.
- Marcon, É., Marcon, A., Ayala, N. F., Frank, A. G., Story, V., Burton, J., ... & Zolkiewski, J. (2022). Capabilities supporting digital servitization: A multi-actor perspective. Industrial Marketing Management, 103, 97-116.
- McPhee, C., Vargo, S. L., Toivonen, M., & Rajala, R. (2015). Technology in Service Innovation (February 2015). Technology Innovation Management Review, 5(2).
- Osterwalder, Alexander; Pigneur, Yves; and Tucci, Christopher L. (2005) "Clarifying Business Models: Origins, Present, and Future of the Concept," Communications of the Association for Information Systems: Vol. 16 , Article 1.
- Wieland, H.; Hartmann, N.N.; Vargo, S.L. Business models as service strategy. J. Acad. Mark. Sci. 2017, 45, 925–943.