Sobre o Curso

Programa de Pós-Graduação Stricto Sensu em Comunicação


The program

The Stricto Sensu Postgraduate Program in Communication focuses its efforts on the subarea called Media Culture with the general objective of constituting contributions and criticisms to knowledge related to communication processes in connection with contemporary phenomena related to globalized culture, full of the presence of media devices, interactive technologies and communication strategies that provide or update different forms of social and cultural (re)organization.

Target Audience

Professionals trained in social communication, social sciences, humanities and related areas.

Master's degree

Recommended by the Coordination for the Improvement of Higher Education Personnel - CAPES, in accordance with Official Letter CTC/CAPES number 88/2002 of March 18, 2002, and recognized by Ministerial Ordinance number 2,530 of September 4, 2002, and by the Higher Education Chamber of the National Council of Education, Opinion CNE/CES number 153/2002 of July 17, 2002. Approved by Ministerial Ordinance number 609 of March 14, 2019, and by the Higher Education Chamber of the National Council of Education, CNE/CES Opinion number 487/2018 of August 9, 2018, as published in the Official Federal Gazette of March 18, 2019, Section 1 - ISSN 1677-7042, p. 63 and 96.

Doctorate degree

Recommended by the Coordination for the Improvement of Higher Education Personnel - CAPES, in accordance with Official Letter CTC/CAAI/CGAA/DA/CAPES number 015-10/2012 of March 1, 2012, and recognized by Ministerial Ordinance number 11 of January 4, 2013, and by the Higher Education Chamber of the National Education Council, Opinion CNE/CES number 313/2012. Approved by Ministerial Ordinance number 609 of March 14, 2019, and by the Higher Education Chamber of the National Council of Education, CNE/CES Opinion number 487/2018 of August 9, 2018, as published in the Official Gazette of the Union of March 18, 2019, Section 1 - ISSN 1677-7042, pg. 63 and 96.

Dean's Office: Sandra Rejane Gomes Miessa
Vice-Dean of Graduate Studies and Research: Prof. Dr. Marina da Camino Ancona Lopez Soligo
Research and Graduate Coordination: Prof. Dr. Marina of Camino Ancona Lopez Soligo
Stricto Sensu Postgraduate Secretary: Vera Lúcia Carlos Maia
Coordination: Prof. Dr. Maurício Ribeiro da Silva
Prof. Dr. Barbara Heller
Secretary: Christina Rodrigues
Phone: +55 11 5586-4171

The Stricto Sensu Graduate Program in Communication at UNIP (PPGCOM UNIP) has been in operation since 1997, with the offer of the Master's course, and since 2012 with the Doctoral course.

The Stricto Sensu Postgraduate Program in Communication seeks to continuously create favorable conditions for the development of research linked to the Communication Area, especially those related to themes whose focus is presented from cultural problems, whether with regard to media phenomena or in relation to the conditions or social manifestations to which they are linked. This effort translates into increasing results from the point of view of the evaluation promoted by CAPES.

Among the actions carried out within the scope of the Program, the organization of advanced seminars, scientific meetings and research exchanges, carried out by professors and students, with other Programs in Brazil and abroad, whose results can be observed in the academic production translated in articles published in qualified journals and books.

The fruits of these experiences and CAPES evaluations are evident in the improvement of the definitions of research lines, in the updating of the curricular structure and in the quality of many of the works published or selected in congresses. In addition, the Program gave impetus to the creation of Research Groups under the terms established by the CNPq, taking into account the productivity and strengthening of their activities.

With the objective, on the one hand, to consolidate the fundamental components of the structure of a stricto sensu postgraduate course and, on the other, to reach levels of excellence, the Program, during the last four years, has brought, with the support of Vice -Rectorate of Graduate Studies and Research at UNIP and FAPESP, several visiting professors and, at the same time, intensified its exchanges with foreign universities in the establishment of agreements and research with important universities, such as Complutense de Madrid and the University of Valencia, for example.

This process also results in the frequent presence of professors working in important forums in the area, such as COMPÓS, Intercom, Socine, SBPJor and others, either through works submitted and approved by the coordination of Working Groups, or even participating in positions directors of such associations.

In conclusion, the management of the Program, in accordance with the Internal Regulations, is carried out by a Collegiate body, made up of five professors, among whom one is the Coordinator, and a student representative, being secretariat by the Secretary of the Postgraduate Program. Graduation. At the moment, the Collegiate of the Course is constituted as follows:

Coordinator: Prof. Dr. Maurício Ribeiro da Silva
Collegiate Members: Prof. Dr. Barbara Heller, Prof. Dr. Simone Luci Pereira and Prof. Dr. Gustavo Souza da Silva.
Secretary: Christina Rodrigues
Student Representative: Andrea Cristiane Barbosa Bruno (Master's student) and Jamilson Jose Alves da Silva (PhD student)

Area of Concentration: Communication and Media Culture

Taking as a starting point the importance of communicational processes in contemporary culture, the PPG focuses its efforts on the subarea called Media Culture with the purpose of constituting critical reflections on knowledge related to the media, investigating processes related to the field of language and its interactions. relationships with society, seeking to understand objects associated with vectors related to globalized culture, full of devices, interactive technologies and communication strategies that update the forms of social and cultural organization.

In contemporary times, the development of information and communication technologies has been an important vector in the rapid transformations of society, altering the means of production of goods and services, economic exchanges, consumer relations, political organization structures, teaching activities and many other everyday processes.

Based on this finding, the Area of Concentration in Media Culture aims to deepen knowledge about the production of symbolic goods in the complementarity between the perspective of the media associated with journalistic, radiophonic, audiovisual or musical production (Line 1) and that related to cultural and social transformations provided by them, generating impacts on the values ​​on which the globalized society is based, transforming the imaginary, the relations of power and hegemony, the forms of resistance, association and constitution of groups, etc. (Line 2).

The PPGCOM aims to generate and disseminate knowledge in the field of Communication, promoting theoretical reflections and studies of advanced techniques regarding the processes of conception, elaboration, transmission, reception of the communicative product and its interaction between social groups. In addition, there are interests in promoting the training of researchers to respond scientifically to the needs of the area of Communication and to qualify professors for higher education.


To become a center for the generation and dissemination of knowledge, articulating teaching, research and extension activities, in line with the demands of contemporary society and the world of work, respecting diversity and cultivating solidarity, inclusion, human values ​​and ethics, aiming at the formation of qualified citizens and potentially able to contribute to the socioeconomic development of their region of influence” and the Graduate Strategic Plan of Universidade Paulista (2018-2027).


Maintenance of an environment conducive to the development of research that contributes to the growth of the Communication Area and knowledge of communicational processes in society, enabling the formation of high-level researchers, committed to ethics in research, qualified to recognize the complexity of phenomena cultural and social linked to the scope of communication and the media, with a critical view in relation to the production of knowledge, seeking to understand and solve the proposed research problems;
To train researchers capable of understanding the problems that emerge from the cultural and social reality, able to participate in research groups in which knowledge does not appear as a reproduction of already consolidated theories, with the theoretical or methodological contribution related to the objects and themes researched being effective;
Foster and strengthen interaction with researchers from other national and international institutions, creating networks for the production and dissemination of relevant results for the development of society, reinforcing aspects related to education, social memory, citizenship and social inclusion linked to media culture.

Organizational Values

Ethics, inclusion, innovation and creativity, social responsibility, transparency, solidarity and national and international cooperation.

The PPG understands that the constitution of a planning with a short, medium and long term vision is essential for the result to be achieved. In this sense, every four years a review of the bases for the construction of themes and research objects, networks of researchers, methodological alignments and, above all, the design of a new profile of graduates is carried out. Therefore, they integrate the strategic vision of the PPG:

  • Increase in the medium and long term the ability to deal with complex objects relevant to contemporary society, related to the scope of Communication, specifically associated with cultural transformations arising from media and mediatization processes.
  • To encourage, in the short term, the insertion or formation of national and/or international networks of researchers with the active participation of professors and students of the PPG.
  • To offer students theoretical and methodological knowledge in the short and medium term capable of inserting them into collaborative networks, qualifying them both for work in research and teaching or in other sectors of the formal job market.
  • Constitute in the medium term a Data Management Plan in line with the principle of rationalization of resources, facilitating, as recommended by FAPESP, the reproducibility of results and the promotion of new research due to the possibility of reuse and sharing.

In view of this guiding premise, PPG Comunicação seeks to carry out an annual evaluation of its actions in order to structure its growth in a sustainable way, guaranteeing the delivery of the desired results.

The UNIP provides for the Program:

  1. Rooms for theoretical classes and seminars: air-conditioned rooms with microcomputers, data shows, audio, DVDs, screens, tables and chairs, high-speed internet access, including wireless.
  2. Room for students and research groups: rooms for meeting and studies, air-conditioned, with tables, chairs, microcomputers with high-speed internet access, including wireless system, scanner and printer.
  3. Teachers' room: the Program's teachers have, individually, a work room, equipped with a table, chair and computer with high-speed internet access, including the wireless system, scanner, printer and air conditioning environment in which they carry out research and guidance of students and other compatible and necessary for the good progress of their work. They also have a meeting room where planning and evaluation activities are carried out, as well as collegiate and internal committee meetings, among others.
  4. Meeting room for research groups in which periodic meetings are held.
  5. Rooms for Qualifications and Defenses: there are two air-conditioned rooms, with data shows, microcomputers, screens, upholstered chairs, a five-seat table for the Banking, high-speed internet access, including wireless system.
  6. Postgraduate Department that supports the Program's students and professors.
  7. Auditoriums: in the Postgraduate building there are three auditoriums with a capacity of 50, 150 and 600 seats, with all the infrastructure for courses and events.
  8. Laboratories and Studios: Photographic, Radio, Television, Multimedia Studio and Laboratory (software for image editing and treatment, video production, graphic and sound effects and program creation).

IT Resources

The computer lab, student and faculty rooms are equipped with computers connected to the UNIP computer network, with high-speed internet access, including the wireless system, e-mail and library network, which allows access to the entire the University's bibliographic collection.
The UNIP provides for Graduate students a computer lab that contains 20 microcomputers, 01 printer and a computer technician at their disposal.
All computers have state-of-the-art software for performing statistical analyses, making teaching materials, databases and text editors.


The University library has updated collections that meet the recommended bibliographies, as well as subscriptions to periodicals and magazines.

The organization of the UNIP libraries aims to meet the needs of the courses and other activities of the University, supporting teaching and research. In fulfilling this objective, we highlight the availability of the CAPES Periodicals Portal for the entire academic community.

Students and professors can consult books, monographs, theses, videos, CD-ROMs and periodicals through a fully efficient system, as the libraries are already structured to support teaching and research within a multi-campus organization.

The sector libraries (one on each campus) are controlled by a central information unit via the Intranet (private network that uses the same resources as the Internet).

All the institution's libraries are interconnected online via the Internet, allowing a larger universe of users to fully use the services and resources, 24 hours a day, and respecting the decentralization of collections, necessary due to the different locations of the campuses.

The University has national and international databases for consultation by its users, as well as other information technology resources, which speed up bibliographic survey and commutation services. Currently, we have 1,170,943 copies of the most varied titles.

Prof. Dr. Antonio Adami (Line 1)
Prof. Dr. Carla Montuori Fernandes (Line 1)
Prof. Genira Chagas Correia (PPGCS PUC-SP) - Collaborator
Prof. Dr. Manuel Fernandes Sande (Complutense University of Madrid) – Foreign collaborator
Since its inception, GP Mídia, Cultura e Memória has sought to establish relationships with researchers from other national and international institutions. In this sense, it developed a partnership with the University of Taubaté, in a joint project entitled “Radio memory of the Vale do Paraíba” (2002-2004); developed the I, II and III Research Intergroups (2003, 2005 and 2009) (FAPESP and CAPES); organized the IX Lusocom (2011) (FAPESP and CAPES) and the book “Lusofonia e Interculturalidade”. He has exchanged with the GP “Publirádio”, from the Universidad Autònoma de Barcelona since 2009, with Prof. Dr. Armand Balsebre and, since 2012, with the Universidad Complutense de Madrid – UCM, resulting in the book “Panorama of communication and media Brazil-Spain (2012). In the years 2012, 2014-2015-2016, he received Prof. Dr. Manuel Ángel Fernández Sande, for joint research and seminars. In 2017, Prof. Sande, Prof. Adami and Prof. Eduardo Vicente held an event on radio and memory, with support from CNPq, USP and UNIP, at ECA-USP. Prof. Antônio Adami is a member of the GP “Análisis de la divulgación cultural y cientifico de los medias de comunicación” and visiting professor at the Doctoral Program in Communication at UCM.

Prof. Dr. Barbara Heller (Line 2)
Prof. Dr. Carla Reis Longhi (Line 2)
Prof. Dr. Gustavo Souza da Silva (Line 1)
Prof. Dr. Márcio Orlando Seligmann-Silva (UNICAMP) - Collaborator
teacher Priscila Ferreira Perazzo (PPGCOM USCS) - Collaborator
The Research Group, created in 2018, has among its priorities the theoretical discussion of the binomial remember/forget and memory narratives materialized in books and other media, in which it is possible to glimpse the disputes around the representations and identities of the testimonies. In 2020, the Group's interests turned to the narratives of life stories of imprisoned women, since it began to participate in reading circles at the Prisão Feminina da Capital (PFC), in the city of São Paulo, aiming at the remission of punishment. per reading. At each meeting, we noticed that the custodians, motivated by literary texts, triggered their memories and associated them with the characters and their plots. With the advent of the pandemic in March 2020, face-to-face meetings at the PFC were replaced by remote meetings between researchers to read theoretical texts, as well as to propose alternative jobs for inmates.

Prof. Dr. Simone Luci Pereira (Line 2)
Prof. Dr. Thiago Soares (UFPB) – Collaborator
Prof. Dr. Rosamaria Luiza de Melo Rocha (ESPM) – Collaborator
Prof. Dr. Lucimara Rett (UFRJ) – Collaborator
Prof. Dr. Paula Maria Guerra Tavares (University of Porto - Collaborator
The GP brings together researchers from the Program and associated researchers (national and international) who develop work around the interface between urban cultures, communication, music, cities and youth cultures. Cities are increasingly revealing their communicational face and understanding urban dynamics today implies interpreting the spaces and territories permeated by the flows of communication and information. The theme of “urban communication” is something relevant for be studied in contemporary media and information cultures. Communication is understood here not exclusively linked to the media (although these are also important in the understanding of urban cultures), but thought of as a process of material and symbolic exchanges, (mis)encounters, intercultural dynamics and sociocultural negotiation, expressing and building relationships between subjects. The objective is to understand the multiple configurations of urban communication and the role of musical and artistic practices in the forms of urban living. The menu includes, in addition to the theme of urban communication and musical and media practices, a reflective concern in relation to the uses, appropriations, territorialities and occupations of cities by subjects in non-linear logics that mix negotiations, tactics and strategies and in which the body, the identities and ways of mapping the city assume a leading role. In addition to the techno-scientific discourses about cities (market, urban, etc.), we are interested in interpreting the urban and its uses by subjects, in which everyday practices allow us to glimpse bifurcations and other material and symbolic paths linked to affections and sensitive dimensions of experiences. In these, musical-media practices assume an important role insofar as they are associated with logics linked to entertainment, formation of identities and territorialities, consumption practices, aestheticizations, political meanings.


Prof. Dr. Malena Segura Contrera (UNIP)
Prof. Dr. Mauricio Ribeiro da Silva (UNIP)
Prof. Dr. Ana Taís Portanova Martins (UFRGS)
The group focuses on research between Communication, Media and Imaginary, unfolding these themes through investigations between Imaginary and Image, Imaginary and Ideology, Media and Religious Imaginary, Media and Intolerance, Communication and Bonding, Imaginary and Myth, Media and Production imaginary of social groups. Since its inception, it has held several national and international events, with the recurring participation of international researchers (University of Valencia, Free University of Berlin, University of Vienna, and others) and national research partnerships (PUC/SP, Cásper Líbero, UEL, UFRGS, UFPR) and international (Universidad de Valencia). It currently has a very active partnership with the Imaginalis Research Group, from the Federal University of Rio Grande do Sul, which has involved joint seminars, exchange of students in the disciplines, joint publications and participation in congresses in the area. The thematic axis of affinity between the groups is the study of currents and themes related to the Imaginary and its presence and role in contemporary media, as well as the symbolic and ideological unfolding of this phenomenon. The group's members have actively participated in the main forums and congresses in the area, both in the presentation of works and in management and direction positions, evidencing the commitment of the group's researchers with the activities and research in the area. The bibliographic production of the group's participants can also be highlighted as relevant.

The PPG self-assessment was implemented in 2015, initially focusing on teaching production associated with the process of re-accreditation of the NDP (Nucleus of Permanent Teachers). Since then, it has observed an expansion of its scope, at the same time that its actions have been structured so as to enable the constitution of performance indicators that aim to simultaneously indicate the collective results in relation to a certain action and communicate its performance to those involved, enabling the appropriate adjustments. in individual ducts.

The entire process has been developed and implemented in a transparent manner, communicating to all those involved the principles of formulation, the constitution of metrics and the results obtained.

Until 2018, the self-assessment took place under the competence of the PPG Board, composed of the coordinator (Mauricio Ribeiro da Silva),(Barbara Heller), the teaching representatives Gustavo Souza da Silva (Line 1) and Simone Luci Pereira (Line 2), in addition to the doctoral student representatives, Jamilson José Alves da Silva, and the master's degree, Andrea Cristiane Barbosa Bruno.

With the expansion of the scope of the strategic plan of the PPG beyond the issues related to the intellectual production of professors, and with a view to supporting the process of re-accreditation of the NDP, the evaluation processes began to take place under the aegis of a Proprietary Evaluation Commission composed of the coordination and vice-coordination, a professor representing Line 1 (Prof. Carla Montuori Fernandes), a professor representing Line 2 - both with a term of office of 4 years - and two student representatives, one from the doctorate and the other from the Master's degree (Sandra Vieira Maia and Ney Aluxan Perrote Vasconcelos, respectively), with a 2-year term. In addition to these representatives, CPA PPGCOM now has a representative external to the University, being invited to Prof. Lúcia Isaltina Clemente Leão (PPGCOS PUC-SP) with a 2-year term (2021-2023). Also, as supporters, they participate in the processes of collecting information from graduates, upon request, PPG scholarship holders and, in raising awareness of participation and support in collecting information, the entire NDP.

The role of this commission is to establish, based on the objectives of the PPG, the collection of appropriate information, the tabulation and critical analysis of the results and the proposition of actions necessary to correct routes. Any suggestions related to changes in procedures are forwarded to the PPG Board for debate and pertinent deliberations, while individual or collective feedback to the NDP is under the responsibility of the Program Coordination. The data obtained, in addition to being used in strategic planning, are also used to feed PPG information on the Sucupira Platform, so that the CPA is an important element in the management of processes.

The CPA was established by the PPG Collegiate, seeking in its formation to ensure the presence of representatives of the groups that make up the academic community of the Program at the same time as making it inserted in the administrative management processes. Thus, both the coordination and the vice-coordination participate on a permanent basis, and from mandates the other participants, being the representatives of the NDP for 4 years and for students and the external representative for 2 years. Vacancies are filled upon indication by peers in the case of professors (linked to each of the Lines) and through election from among master's and doctoral students. The external representative participates by means of an invitation made by the PPG coordination among professors from other Programs qualified with the four-year evaluation processes, preferably occupying or having recently occupied the position of coordinator in the Program itself.